The syndicate of WA owners headed by Perth Racing chairman Ted van Heemst are reaping the rewards of a gamble to buy Trade Fair, with the stallion fully booked for the new season.

The son of Zafonic shuttled between England and Australia before owner Sheikh Fahad sold him to the WA syndicate in 2010.

He now stands permanently at John Andrew’s Alwyn Park Stud at Serpentine.

Writing in TAB Form on Wednesday morning, WA Newspapers journalist Robert Edwards reported Trade Fair had a phenomenal month in July with 19 winners.  And they kept coming in August with Wild Charger and Bradford Badboy doubling up at Belmont on Saturday.

His first stakes win in Australia arrived  when Proceedwithcaution captured the LR Belmont Classic (2200m) on July 19.  He appears to have at least six potential stakes winners, with Proceedwithcaution, Cool Trade, Fuchsia Bandana, Django, Trading Day and Trade Down set to play a part in the upcoming Ascot Festival of Perth racing.

van Heemst stopped taking bookings to Trade Fair this season once 125 mares were engaged.  “Ted doesn’t like to serve too many mares,” bloodstock agent John Chalmers said.  “He likes to give people the chance to get a return and not have too many in the sales.

Trade Fair arrived late in the season for his first Sunspeed book and covered 92 mares in 2006.  The following year was a disaster when he got caught up in the Equine Influenza quarantine issue.

“He covered 104 mares the first year he was owned by the WA syndicate,” Chalmers said.  “So he has a lot of three-year-olds coming through this season.”

Trade Fair’s initial service fee was $8,000.  That dropped to $4,500 for the past two years before climbing back to $5,500 this season.